Irwindale Event Center and iRacing partnership.
Irwindale, Calif. - Irwindale Event Center and iRacing.com have announced a multi-level partnership that will bring the world class racing facility and top flight racing simulator even closer together.
The partnership will allow participants at the IEC's L.A. Racing Experience an opportunity to practice using iRacing's revolutionary software on one of the track's two Blue Tiger motion simulators, turning laps on a virtual version of Irwindale's half and third-mile speedway's in precisely modeled versions of Late Models, Super Late Models, Super Stocks, Legend's and NASCAR K&N Pro Series cars that currently compete at the IEC.
"Irwindale Event Center is thrilled to be partnering with iRacing.com," said Jim Cohan, CEO and President of Irwindale Event Center. "The partnership is going to allow all of our L.A. Racing Experience participants a chance to practice at home before they get to the track, and when they get to the facility drivers and fans alike can jump in our simulators and learn how to go fast before they even climb in the real cars."
Besides using the simulators, every participant who signs up for an L.A. Racing Experience Adventure 20 program will receive a unique code allowing them to download Irwindale Speedway and a Lucas Oil Late Model on their home computer and practice before coming out to the track. Saturday night race fans will also be able to use the simulators before any of the Speedway's remaining NASCAR Whelen All-American Series racing nights."iRacing.com is thrilled to expand our ever-growing relationship with Irwindale Speedway and the L.A. Racing Experience.
Being associated with such a first-class organization affords us great opportunity to blur the line between virtual and real world racing," says Otto Szebeni, iRacing.com Director of Sales and Marketing. "People from all over the world can experience Irwindale Speedway on iRacing. Hopefully, we can excite them enough to visit the facility when in the Southern California area." iRacing.com will soon be adding the L.A. Racing Experience logo's to the simulator, making them available for custom paint schemes on each car.
The Speedway will also be giving away three month and full year memberships to lucky fans throughout the season as part of race night and social media giveaways. "Fans of Irwindale Speedway can get a taste of what it's like to be one of our Saturday night drivers by racing in one of four different IEC divisions featured in the simulation," Cohan said. "It's a way for fans to bring home a piece of the racing action."
iRacing.com was launched in August of 2008 after extensive design and research by the same developers who worked on the award winning NASCAR Racing 2003 PC simulation. The company laser scans every track and car before making exact virtual duplicates to be raced online. The simulation offers various leagues for drivers to race in, and currently features more than 35 cars and 50 tracks, including the NASCAR Sprint Cup, Nationwide and Camping World Truck's, USAC Sprint Car's, Star Mazda, Williams Formula 1 car, Whelen Modified's and various sports cars at tracks like Daytona International Speedway, Indianapolis Motor Speedway, Circuit de Spa-Francorchamps, Bathurst, Thompson International Speedway and Stafford Motor Speedway.
Drivers who have used iRacing to prepare for real world races include Dale Earnhardt, Jr., Marcos Ambrose, Martin Truex, Jr., Scott Speed, Jacques Villeneuve and Justin Wilson.